Fun is not a word most people would associate with investing. In fact, for many ordinary citizens the whole idea of investments is dry, dull, confusing and risky. There’s no doubt that it can be a vastly complex business, and the media image of investors, stock exchanges and traders does very little to inspire engagement in everyday folk. This is a shame, because there will be investment opportunities to suit people from all walks of life and even those with little capital available. Thankfully, the development of Internet-based services has brought new and more relevant opportunities to those who may not have been interested in more traditional investments.


This has been a real game-changer in recent times. It provides a platform for private individuals to raise finance on personal projects and business ventures, and has grabbed the imagination of industry and general population alike. The fun aspect of crowdfunding is that it gives you a showcase of all kinds of weird, wacky, funny and inspiring projects, and when you find one that appeals to you, it’s easy to invest as much or as little as you wish. You can be very conservative and only pledge a few dollars here and there, or take a gamble on something you believe could become a successful business.

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You have the reassurance that unless the target for the campaign is reached, your money won’t be used and you won’t risk losing it. Browsing through the campaigns on offer can be a lot of fun, and is something that is engaging for those who would shy away from the notion of getting involved in the stock market. It’s also good for showing kids the basics of investing and how investments don’t need to be boring.

Buying shares as gifts

This is another concept that has been successfully developed recently, which you can learn more about by reading this Stockpile review. Many popular stocks and shares are hundreds of dollars each, making them too expensive for many buyers. However, it’s now possible to buy fractions of shares and either keep them for yourself or gift them to friends and relatives. This makes a little flutter on the stock market easy and financially viable for most people, and is an ideal way to start off with investing. The gift element is very useful for engaging kids; they may be a little underwhelmed when they get a certificate that says they own a tiny bit of Google for example, but if you explain what it is and how it works, and show them how to monitor the performance of their share, it then becomes far more interesting and informative for them.

These are just a couple of examples of how technology is making investment more accessible and inspiring people who previously had no interest in investments to get involved. Having the connection to the investment beyond merely figures on a spreadsheet makes the whole experience more personal, and consequently it can be both rewarding and fulfilling for people who never thought of themselves as the investor type.

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The National Crowdfunding & Fintech Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with cryptocurrency, blockchain, crowdfunding, alternative finance, fintech, P2P, ICO, and online investing stakeholders globally. NCFA Canada provides education, research, industry stewardship, services, and networking opportunities to over 1700+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding and fintech industry.  Join Canada’s Fintech & Funding Community today FREE!  Or become a contributing member and get perks. For more information, please visit:


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